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For over 45 years the San Francisco Suicide Prevention (SFSP) team has provided emotional support, assistance and intervention to those in crisis. This program campaign was developed to bring increased awareness around the feelings associated with depression and grief: trapped, caged, lonely, helpless.
BEX worked with the SFSP to bring the campaign to life with sincerity via animal emotions. Clean typography partnered with texture and bold visuals communicate quickly and effectively. BEX is proud to be a part of this project - influential messaging leads to a positive outcome in the community.
Campaign Components: Print Ads, Environmental Posters, Bus/Subway Ads, Web Banners