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Mood Boards
BEX was invited to work on a high-level campaign creative/rebrand for a Häagen-Dazs Shops product. This very preliminary (presentation only) sample shows how the creative process begins. These pieces are mood boards created by pulling together potential photography direction, potential art/illustration direction as well as typography and color schemes. Once the direction is approved we will move into photographing actuals for the campaign concepts, then refine details to completion.